This masterclass is for you if you’re a merchant, planner, buyer, or operator in a growing fashion brand. You are most likely to be:
- Planning your next collection but struggling to align with market demand.
- Setting pricing, managing markdowns, or expanding categories without clear competitive insights.
- Overwhelmed by too much data and not enough time to make sense of it.
- Feeling stuck with high-level analysis that doesn’t translate into a clear plan of action.
- Unsure how to differentiate, leverage your hero products, or balance your assortment against competitors.
Learn how to do competitive analysis effectively and position your brand for success.
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Speed
Assortments are constantly changing, trends are moving fast, and emerging brands need the tools to stay relevant.
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Technology
AI is transforming how we analyze data, making it easier to gather, process, and act on competitive insights.
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Adoption
Leading fashion brands are using advanced competitive intelligence to plan collections, set pricing, and find white spaces for growth.
What You’ll Get
By attending, you’ll walk away with:
- Co-founder & CRO at KIVALUE
KIVALUE is an innovation consultancy for fashion brands and retailers. Working closely with merchandisers, buyers, and supply chain executives, KIVALUE helps reduce overstock, missed sales, and time to value with data and technology.
- Co-founder & Chief Customer Officer at Enstyle
Enstyle is an AI trend navigation platform. By analyzing real-time media, market, and consumer data, Enstyle helps fashion product teams increase the commercial viability of their design, merchandising, and planning decisions.