IntroductionCategory management plays a pivotal role in the success of fashion retail businesses.
It involves strategically organising and analysing product categories to optimise sales, maximise profitability and enhance customer satisfaction.
By leveraging Excel, fashion retailers can effectively calculate and analyse category management metrics, empowering them to make data-driven decisions for assortment planning and merchandising.
In this article, we will guide you through the process of calculating category management metrics using Excel, enabling fashion retailers to take their category strategies to new heights.