Conclusion
Successfully increasing swimwear sales during the winter requires a multi-faceted and customer-centric approach.
By embracing e-commerce, diversifying your assortment plan, utilising advanced retail merchandise planning solutions, implementing merchandise financial planning, optimising markdown strategies, strategically replenishing stock, creating seasonal campaigns, and enhancing customer engagement, your brand can navigate the off-season successfully.
With these proven strategies, the swimwear industry can turn the winter chill into a hot opportunity for increased sales, brand visibility, and customer loyalty.