Based on the insights gained from price point analysis, retailers can optimise their pricing strategies. This may involve setting the right price levels, implementing promotional pricing, adjusting pricing tiers, or exploring opportunities to enhance profitability. The goal is to align pricing with customer preferences, market dynamics, and profitability objectives to drive sales and maximise profitability.
At which price point should we introduce a new product to maximise sales?
How should we adjust prices during a promotional campaign to achieve the desired sales increase?