Effective Channel Allocation helps retailers optimise their sales performance by leveraging the strengths of each channel. It enables them to reach a wider customer base, cater to different shopping preferences, and enhance customer satisfaction. However, it also presents challenges such as channel conflict, inventory management complexities, and the need for coordination and synchronisation across channels.
How do I determine the optimal allocation of products across different sales channels?
How can I ensure a consistent customer experience across different sales channels?