A well-managed breadth of buy strategy aims to offer a variety of products that cater to a diverse customer base while meeting customer needs and maximizing sales opportunities. It's an essential component of retail merchandising and product assortment planning.
We're considering expanding our product categories to have a wider Breadth of Buy. How can we determine which new categories to add and ensure this expansion aligns with our brand?
We currently have a very wide Breadth of Buy, but we're struggling with inventory management and increased operational costs. How can we optimise our inventory and operations to address these challenges?